Search engine optimisation and internet marketing are the two main pillars on which the success of any online business rests. It is one of these pillars that you should consider when you decide to use mens shoes Brisbane as your niche. Unfortunately, many marketers think that they can slap a few keywords on their website and that their site will automatically be ranked high on the search engines. It may be true to some extent, but without good content, you won’t be able to translate these good words into search engine friendly pages that will help your site generate traffic.
The first thing you need to do is to write about men’s shoes. This way, you can get some ideas about what people are searching for. One good idea is to search for some keywords related to your niche. Then, try to conduct a mini-research on various search engines to see how popular the footwear you want to purchase. You can even try it out using the Google auto-suggest tool. It will show you the most popular keywords being used by people.
Once you have these keywords, you will have to identify how many other mens shoes Brisbane are targeting the same keyword. Next, you will need to find some keywords that are not too competitive. For example, let’s say you are selling men’s shoes, and all the websites that are ranking well for that keyword are selling tennis shoes. If you choose a keyword with less competition, your site will be more likely to rank well for that specific long-tail keyword.
The next step is to identify how many sites are targeting the same long-tail keyword as you are. To do this, you can either use the Google free tools or use the Wordtracker. With these tools, you can see how many other sites are targeting the same word as you are. If many websites target the same keyword, you will want to consider changing your site’s URL to one that is more unique. You can also try a backlink that will give you one-way traffic to your website.
Once you have found several keywords that are more unique, you can start to see other famous words that are related to your site and niche. For example, if you are selling mens shoes Brisbane and your site are about suede shoes, you should find other sites that sell shoes made out of suede. These sites may be similar to your site in content, but they may not be about suede shoes specifically. So instead of just targeting the word suede, you can target the entire term, which will be much more specific.